Currently Lydia Kenley is participating in the JKCP Internship Program and is interning with True Voice Media. She recently wrote a blog about her perspective about the marketing industry and was published on True Voice Media's blog. Below is an excerpt from the article:
"Living in the cult of the celebrity and an age obsessed by different forms of media, the most prominent being social media, marketing has become an increasingly influential and powerful force which can be considered a necessity in order for a company to generate notable success. A textbook definition of marketing would be that it’s a way in which a company or product can target a specific audience about a service or product.
As a high schooler, I have noticed that marketing (by its definition) is applied by companies through the social media platform, a powerhouse of thoughts, profiles and pictures typically used by teenagers across the world.
Teenagers are targeted by companies on popular media outlets such as Instagram, Facebook and Snapchat, whilst companies are able to advertise and spread a specific message to their target audience by the simple click of a laptop, tablet or smart-phone.
However, the rise in popularity in media has made me question where the future for social media lies, and as a result, where the future for all things paper lies.
The rapid progress that this age has seen makes one wonder whether brochures, magazines, newspapers or letters will be in circulation for much longer, could it be conceived that they will be replaced in favor of paperless alternatives such as online advertisements, blog posts and emails?
The way that the world of business works has completely shifted in response to the technological advancements made in recent years, and the loss of paper is merely one product of this transition."