Official JKCP Blog

Steve Robertson

About the Author: Steve Robertson is the CEO of Julian Krinsky Camps & Programs (JKCP). Having worked with youth from around the globe for almost 25 years, he is also a generational expert specializing in Gen Z, Millennials and Alpha Gen. His primary responsibility is to provide cutting edge high-caliber academic curricula for 20-plus summer programs to keep an ever-changing student engaged. Here on the blog you will find topics from Steve about the benefits of entrepreneurial opportunities, Gen Z and managing Social Media Epidemic, advice to parents about their Gen Z kids, and how to best incorporate Gen Z into your workplace. Interested in working with Steve? He regularly contributes to articles, is a guest on podcasts and has spoken to groups at schools, businesses and community organizations. Email him at steve@jkcp.com
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Recent Posts

Gen Z & The Social Media Epidemic

Posted by Steve Robertson on Apr 2, 2019 4:00:29 PM

Q: What do parents need to know about the Social Media Epidemic and what can they do to help their middle school age (10-13) Gen Zers navigate this new social landscape?

  •  A: We are in the midst of a Social Media Epidemic and it is dramatically influencing the Gen Zers (born 1996-2010) that are living in our homes and has changed the social landscape.
Generation Z:
  • Get their info from YouTube or from their peers versus mentors or parents
  • Communicate digitally 35% of the time.
  • According to a  new study, today’s teens care much less about driving, scoring a fake ID, or dating than their 1990’s counterparts.
  • They prefer to stay home, hang out and scroll through social media.
more

Topics: Internships for High School Students, JKCP News & Updates, Julian Krinsky Business School, Pre-Professional Programs, Generation Z

Why Intrapreneurially Programs Are More Important Than Ever

Posted by Steve Robertson on Sep 24, 2018 2:22:59 PM

You’ve heard it before: Generation Z will be different. The generation admires YouTube celebrities who’ve acquired fame and fortune through monetizing their channels and entrepreneurs who’ve made a good living from one big idea. Gen Zers have grown up in a time when technology is a tool instead of a toy and when peers — not elders — are their mentors.

more

Topics: Internships for High School Students, JKCP News & Updates, Julian Krinsky Business School, Pre-Professional Programs, Generation Z

Generation Z Characteristics & Traits That Explain the Way They Learn

Posted by Steve Robertson on Jul 25, 2018 1:52:11 PM

Generation Z, from a cultural perspective, is clearly different than those that came before them, but did you ever consider how the world they’re growing up in and the technology that surrounds them shapes the way they learn?

more

Topics: Generation Z

Equipping Generation Z For An Entrepreneurial Future

Posted by Steve Robertson on Jun 6, 2018 9:35:23 AM

business_photoSmall businesses are the backbone of the modern economy, and today’s youngest generation has noticed. Studies of Generation Z reveal a strong entrepreneurial spirit.

more

Topics: Generation Z

3 Keys to Retaining Gen Z Workers

Posted by Steve Robertson on May 3, 2018 3:43:00 PM

Entrepreneurism is on the rise, with a higher number of Millennials starting and running their own businesses than their parents before them. But what of the generation after them — those born after 1997? They may be a bit young for formal work trend studies, but there are already signs they’re just as capable of great things, if not more.

more

Topics: For Parents, Generation Z

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HOWZIT?

If you’ve met Julian, he’s probably asked you “howzit?” A friendly, South African greeting meaning hello, how are you, what are you up to? On our blog, we’ll share how we’re doing and hope you’ll do the same. So…howzit? 

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