Sports Business has been one of the most lucrative business markets around for quite some time. In the United States of America alone, the four major sports (NFL, NBA, MLB, NHL) bring in over $17 billion in annual revenue according to Plunkett Research's Intro to the Sports Industry.
Every country has a home team that they can cheer for as a fan. That fandom leads to merchandise being purchased of your favorite team. It extends itself to the games on TV. Sports make money through TV rights, sponsorships, merchandise, marketing endorsements, hospitality, and tons more. All of this is the Sports Business.
Now you can get a hands-on experience of what it's like in the Sports Business with the Wharton Sports Business Academy!
Wharton Sports Business Academy (WSBA) is brought to you by the Wharton School of the University of Pennsyvlania and the Wharton Sports Business Initiative. This summer program offers talented rising high school juniors and seniors an opportunity to study Sports Business Leadership at the Wharton School of the University of Pennsylvania. For full academic information: Wharton Sports Business Academy.
Past Students of WSBA are featured in this video testimonial: